The Food Safety and Requirements Authority of India (FSSAI) mentioned it has initiated enforcement measures in opposition to meals enterprise operators (FBOs) to cease using the time period “100%” on food labels, packaging and promotional or promoting supplies the place such claims might mislead customers.
Additionally Learn: Dabur, Ferns N Petals and four other firms rectify labelling, ad violations after FSSAI notices
Following the intervention, six firms — Bonn Biscuits, Emami, Apis India, Amway India, Juza Meals and Masterchow Meals — have taken corrective motion and eliminated the “100%” claims from their merchandise or ads.
Amway India removes ‘100% Pure Coconut Oil’ declare
Amway India Enterprises Pvt Ltd had used the declare “100% Pure Coconut Oil” for one in every of its merchandise. Following FSSAI’s intervention, the corporate submitted a compliance response confirming that it had voluntarily eliminated the time period “100%” from its product packaging and promotional supplies.
Amway India additionally knowledgeable the regulator that previous inventory carrying the declare had been discontinued from gross sales channels.Emami, Apis India withdraw ‘100%’ honey claims
Emami Ltd had used a “100%” declare for its Zhandu Honey product. FSSAI mentioned the corporate complied with its advisory and took corrective motion on the declare.
Apis India additionally eliminated comparable “100%” claims from its honey merchandise.
Bonn Biscuits removes declare from Jeera Chunk commercial
Bonn Biscuits Pvt Ltd had used a “100%” declare in an commercial for Bonn Cummin Taste Jeera Chunk Biscuits, 76 gm.
The corporate has since eliminated the “100%” declare from its web site, FSSAI mentioned.
Additionally Learn: Diageo to rework whisky, rum brands after FSSAI red flag
Juza Meals in Kerala has additionally eliminated “100%” claims from varied child meals merchandise, whereas Masterchow Meals Pvt Ltd has withdrawn the declare from its Ramen Noodle product.
FSSAI steps up motion in opposition to deceptive meals claims
The most recent motion is a part of FSSAI’s wider crackdown on deceptive meals labels, claims and ads. In current months, the regulator has taken motion in opposition to a number of meals enterprise operators for alleged violations of meals security and labelling guidelines.
FSSAI has additionally taken motion in opposition to power drink makers and alcoholic beverage producers over regulatory violations.
On Tuesday, the regulator mentioned six firms, together with Dabur India and Ferns N Petals, had rectified points following notices over misleading labels, claims and ads.
Earlier on Sunday, FSSAI mentioned six different meals firms had taken corrective measures, together with withdrawing deceptive labels and emblems, following regulatory notices.
(With inputs from PTI)
