Smartphone patrons in India are dealing with one other spherical of worth will increase, with OnePlus, OPPO and Samsung elevating costs throughout a number of fashions as producers cope with larger reminiscence and part prices and a slowdown within the home market.
The most recent revisions present that the stress shouldn’t be restricted to a single model or worth phase. OnePlus has raised costs for the fifth time in 9 months, whereas Samsung has made its ninth worth revision in eight months. OPPO has additionally elevated costs throughout a number of Reno and A-series smartphones.
The most recent will increase vary from Rs 1,000 to Rs 5,000, relying on the smartphone and variant, including to the stress on customers at a time when smartphone shipments in India are declining and common promoting costs are rising.
Faisal Kawoosa, chief analyst at Techarc, stated smartphone manufacturers have been already streamlining their portfolios as larger prices made it tougher to keep up a lot of fashions and configurations.
OnePlus raises costs for the fifth time
OnePlus has elevated costs of a number of smartphones for the fifth time since December 2025. In line with a report by Mint, the most recent revision was communicated to the corporate’s retail distribution companions on August 17 and got here into impact on August 18.
Since December 19, 2025, OnePlus has elevated costs on eight fashions in its portfolio, with revisions starting from 5 per cent to 26 per cent, in accordance with the report.
The repeated worth revisions come as OnePlus faces stress in India’s smartphone market. The corporate has historically relied on the mid-range and upper-mid-range segments, the place customers are extra delicate to cost modifications than patrons of premium smartphones.
Responding to Mint’s questions in regards to the repeated worth will increase, a OnePlus India spokesperson stated: “We periodically overview our product portfolio and pricing, primarily based on varied market and enterprise concerns.”
Rising costs reshape on-line and offline gross sales
The rise in smartphone costs can be altering the significance of distribution channels. Kawoosa stated manufacturers have been being pressured to stability on-line platforms, which give scale and price-led buying, with offline retail, the place customers can obtain steerage earlier than making a purchase order.
“Manufacturers are additionally dealing with an online-offline distribution dilemma, with offline retail gaining significance amid rising costs, whereas on-line channels proceed to supply affordability and scale,” he stated.
“There’s a want for sturdy advocacy,” he stated, including that balancing the 2 channels can be difficult this yr.
Whereas the business is worth revision as pure, OnePlus transfer has put it into battle with the organised cellular retail business physique – All India Cell Retailers Affiliation (Aimra), which has criticised the corporate’s retail technique.
Kailash Lakhyani, founding chairman of Aimra, stated OnePlus had halted general-trade operations in April 2026, affecting greater than 50,000 retailers that sourced its smartphones by way of regional distributors.
Aimra has sought authorities intervention over what it described as unfair commerce practices and considerations round OnePlus’ retail technique.
OPPO will increase costs throughout Reno and A collection
OPPO has additionally raised costs throughout a number of smartphones, with the most recent will increase taking impact on August 18.
The Reno 16 recorded the biggest improve among the many fashions cited, with costs rising by Rs 5,000. The 8GB + 256GB variant is now priced at Rs 66,999, in contrast with Rs 61,999 earlier. The 12GB + 256GB mannequin now prices Rs 72,999, up from Rs 67,999.
Costs of the Reno 16c, A6s 5G, A6x 5G and K13 Turbo Professional have additionally been revised.
The will increase cowl each mid-range and higher-priced fashions, indicating that the price stress is spreading throughout OPPO’s portfolio moderately than being confined to a specific class.
Samsung makes ninth worth revision in eight months
Samsung has additionally raised costs of smartphones in its Galaxy M and F collection for the ninth time in eight months, in accordance with SamMobile.
The most recent revision impacts the Galaxy M17, M17E, F17 and F70E.
The Galaxy M17 4GB + 128GB is now priced at Rs 18,999, up from Rs 17,999. The Galaxy F17 6GB + 128GB prices Rs 22,999, in contrast with Rs 21,999 earlier.
The 4GB + 128GB variants of the Galaxy F70E and M17E now begin at Rs 17,499, in opposition to Rs 16,499 beforehand.
Samsung has extra room to soak up larger prices
The flexibility of manufacturers to move larger part prices on to customers will rely partly on their place out there and the power of their portfolios.
Requested how a lot room manufacturers similar to OnePlus, OPPO and Samsung have to extend costs earlier than customers start delaying upgrades, Kawoosa stated Samsung could possibly be higher positioned to soak up larger prices.
He attributed this to Samsung’s model recall, resale worth and financing choices.
Customers could also be extra prepared to pay a premium for Samsung smartphones in the event that they anticipate stronger resale worth, whereas longer EMI tenures can scale back the quick monetary burden of shopping for a higher-priced gadget.
This provides manufacturers with established premium portfolios extra flexibility than producers that rely closely on price-sensitive patrons.
Reminiscence prices add to stress on smartphone costs
The most recent worth will increase are linked to a broader rise in the price and restricted availability of reminiscence elements. A number of business reviews have indicated that reminiscence chip costs have elevated sharply over the previous yr, whereas different elements and uncooked supplies have additionally grow to be costlier.
Smartphones use important portions of dynamic random-access reminiscence (DRAM) and NAND flash storage. On the identical time, demand for reminiscence has elevated as synthetic intelligence infrastructure and knowledge centres increase.
Smartphone producers are subsequently competing for reminiscence elements with data-centre and AI infrastructure corporations, which have the next capability to soak up elevated part costs.
The ensuing provide and price stress leaves producers with two selections: soak up larger prices and settle for decrease margins, or move a few of the improve on to customers.
For manufacturers working in price-sensitive segments, the second choice carries the danger of weakening demand.
Smartphone market slowdown provides to the problem
The worth will increase come as India’s smartphone market is already contracting. Smartphone shipments declined by about 10-11 per cent year-on-year within the second quarter of calendar yr 2026, reflecting stress from larger costs, weaker affordability and rising part prices.
The mix of falling shipments and rising costs is making a tough marketplace for producers. Manufacturers want to keep up margins whereas protecting units reasonably priced sufficient for customers to proceed upgrading.
The stress may grow to be extra important throughout the festive season, when smartphone manufacturers and retailers historically depend on reductions and promotions to stimulate demand. With part prices remaining elevated, producers might have much less room to supply the value cuts which have historically pushed festive gross sales.
For customers, this implies the price of upgrading to a brand new smartphone may stay larger by way of the second half of 2026, whereas manufacturers more and more depend on financing, channel technique and product differentiation to maintain demand.
