As Apple’s next-generation iPhone lineup approaches its anticipated launch window, distinguished Tesla investor Ross Gerber is urging shoppers contemplating an improve to have a look at the present iPhone 17 vary earlier than costs probably change.
Gerber, co-founder, president and CEO of Gerber Kawasaki Wealth & Investment Management, shared his view in a current put up on X, previously often known as Twitter. He mentioned iPhone gross sales proceed to be robust regardless of worth will increase affecting a number of different Apple merchandise.
Gerber mentioned staff at an Apple Retailer advised him that gross sales remained robust whilst costs for different units had elevated. He additionally pointed to the truth that Apple has thus far saved the iPhone 17’s US beginning worth unchanged.
Gerber factors consumers towards the present iPhone
In his put up, Gerber advised that buyers who’re already planning to buy an iPhone 17 might have a purpose to take action earlier than Apple introduces its subsequent technology.
He mentioned the present iPhone 17 worth has not elevated, whereas indicating that pricing may change when new fashions arrive in September. His feedback have been primarily based on the gross sales info he mentioned he acquired from Apple Retailer employees.
The iPhone 17 at present begins at $799 in the US for the 256GB model. The iPhone 17 Professional begins at $1,099, whereas the iPhone 17 Professional Max begins at $1,199. Apple doubled the bottom storage of the usual iPhone in contrast with the earlier technology whereas protecting its beginning US worth at $799.
That makes the present pricing an necessary a part of Gerber’s argument for consumers who don’t wish to look ahead to the following technology.
Additionally Learn: Apple iPhone 18 Pro, Pro Max & Foldable iPhone: Launch Date, Price and Leaks
Apple is dealing with increased {hardware} prices
Gerber’s feedback come as Apple offers with a pointy improve in reminiscence and storage prices. The corporate raised costs on quite a lot of merchandise in June, together with Macs, iPads, HomePod fashions and Apple TV units, whereas leaving iPhone costs unchanged on the time.
Apple attributed the worth will increase to quickly rising reminiscence and storage prices linked to robust demand from AI knowledge centres. The corporate mentioned the rise in part prices had grow to be troublesome to soak up, main it to move a few of these increased bills on to prospects.
The iPhone has thus far been shielded from these worth will increase, making its unchanged pricing notable as Apple prepares for its subsequent product cycle.
iPhone 18 may face strain from reminiscence costs
The fee strain can also be creating uncertainty round Apple’s upcoming iPhone lineup. Current trade stories have pointed to considerably increased reminiscence and storage prices as a possible problem for the iPhone 18 Professional fashions.
A current report citing TrendForce estimates that the invoice of supplies for an iPhone 18 Professional could possibly be considerably increased than that of the earlier technology, largely due to elevated reminiscence and storage prices. Nonetheless, increased part prices don’t robotically imply Apple will move the complete improve on to shoppers.
The ultimate retail costs will depend upon Apple’s broader pricing technique and the way a lot of the extra part expense the corporate chooses to soak up.
Robust iPhone demand offers Apple room to determine
Apple’s newest monetary outcomes additionally present that demand for the iPhone stays robust. Within the firm’s fiscal third quarter of 2026, iPhone income reached $54.25 billion, in contrast with $44.58 billion in the identical quarter a yr earlier.
The rise offers Apple a robust base because it enters the following iPhone cycle. On the similar time, the corporate’s current worth will increase throughout different product classes present that rising part prices are already affecting its {hardware} enterprise.
For shoppers, the state of affairs leaves a transparent selection. Those that want a brand new telephone now should purchase the iPhone 17 at its present beginning worth of $799 within the US. These prepared to attend can maintain off for the following technology, though its eventual pricing stays unsure.
Gerber’s advice is due to this fact centered on the current pricing benefit quite than a assure about what Apple will cost for its upcoming fashions. With the iPhone 18 technology approaching, consumers might need to weigh the advantages of getting the present mannequin at immediately’s worth towards ready for Apple’s subsequent lineup.
Additionally Learn: iPhone 18 Pro Max vs Pixel 11 Pro XL: Which One Could Be Your Choice?
