ADOR's New Location In HYBE Building Triggers Heated Debate

A newly surfaced company doc has sparked debate after showing to indicate that ADOR, SOURCE MUSIC, and the newly established label ABD are registered on the identical flooring of HYBE‘s Seoul headquarters.

The doc lists all three corporations at 42 Hangangdaero in Yongsangu, Seoul, with their deal with listed because the sixteenth flooring.

The invention has caught followers’ consideration due to the difficult historical past between ADOR and HYBE, notably the battle involving NewJeans, ILLIT, and LE SSERAFIM.

In April 2024, then-ADOR CEO Min Hee Jin publicly accused HYBE’s BELIFT LAB of copying NewJeans for ILLIT. She claimed similarities may very well be seen throughout the teams’ styling, choreography, images, movies, and different facets of their promotions.

BELIFT LAB strongly denied the accusations and later filed a defamation criticism towards Min.

SOURCE MUSIC was additionally pulled into the broader dispute after Min mentioned LE SSERAFIM and alleged that the group’s debut had affected NewJeans’ debut schedule. This led to additional authorized motion and added one other HYBE label to the battle.

The state of affairs finally escalated right into a a lot bigger battle amongst HYBE, ADOR, Min Hee Jin, and NewJeans.

Due to that historical past, followers have discovered the concept of ADOR staff engaged on the identical flooring as staff from different HYBE labels notably amusing and awkward.

? woman https://t.co/qolOeyam4S

— 🐈 (@queerdomrv) August 15, 2026

Some followers joked that ADOR and NewJeans ought to be moved even farther away from the remainder of HYBE, whereas others joked that staff might need to be extraordinarily cautious about every thing they do.

transfer ador/newjeans into the parking storage

— WHITEMAMBA (@THEOGWHITEMAMBA) August 15, 2026

Your complete employees and members ought to have their very own bodycam cuz tiny strikes can ship you to Nationwide Meeting

— Hikari (@nabiya0693) August 15, 2026

There have been additionally feedback suggesting that the state of affairs may very well be uncomfortable for everybody concerned, particularly given how a lot battle has taken place between the labels.

Should be awkward as hell https://t.co/sfs4fpjsSC

— 彩花 AYAKA (@ayayayaykaJK) August 15, 2026

NewJeans ought to apologize to ILLIT and LE SSERAFIM and go to the basement.

뉴진스는 아일릿 르세라핌한테 사과하고 지하실로 가야지

— 거래계 (@peopeulpeo89288) August 15, 2026

Others additionally introduced up ABD, joking about what it may very well be like for the brand new firm’s staff and artists to enter the center of the present stress.