Google has raised the entry value of its flagship Pixel telephone, with the Pixel 11 beginning at $899 within the US. That’s $100 above the Pixel 10’s launch value. The Pixel 11 Professional begins at $1,099, whereas the Pixel 11 Professional XL begins at $1,299.
Google additionally dropped the 128GB entry tier, making 256GB the minimal storage capability throughout the Pixel 11 lineup. The change raises the minimal buy value for particular person and fleet patrons at the same time as base storage doubles. The telephones had been unveiled Aug. 12 and can be found for preorder forward of an Aug. 20 launch.
What Google consists of for $899
The Pixel 11 starts at $899, with the Professional and Professional XL priced $200 and $400 larger, respectively. The Pixel 11 Professional Fold begins at $1,899.
All 4 telephones use Google’s Tensor G6 processor and start with 256GB of storage. The Pixel 11 series also adds new Gemini-powered options and digicam instruments, together with Magic Seize, whereas the Professional fashions get extra images and show upgrades.
The usual Pixel 11 has a 48-megapixel principal digicam and zoom of as much as 30x. The Professional fashions lengthen zoom to 120x. Google additionally added Qi2.2 wi-fi charging throughout the brand new era, and preorders opened Aug. 12.
Software program assist additionally impacts long-term deployment prices. Google’s seven-year update policy covers Pixel 8 and later telephones, whereas Android 17 rolled out to supported Pixels in June forward of many different Android manufacturers.
The Pixel 11 prices $100 extra
The $100 enhance in marketed beginning value shouldn’t be a like-for-like storage comparability. Pixel 10 started at $799 with 128GB, whereas Pixel 11 begins at $899 with 256GB. Consumers pay extra upfront, however the base storage has doubled.
Google had warned earlier than launch that Pixel prices were headed higher. Vice President of Gadgets and Providers Shakil Barkat cited rising reminiscence prices as an element affecting the lineup amid broader stress on smartphone element costs.
That stress shouldn’t be restricted to Google. Rising AI demand for memory has pushed up DRAM and NAND prices throughout the smartphone trade as suppliers shift capability towards higher-margin AI infrastructure.
For organizations shopping for telephones in quantity, the upper beginning value will increase acquisition prices. The 256GB ground could scale back the necessity for storage upgrades, whereas the seven-year assist window offers IT groups extra room to increase substitute cycles.
Tensor G6, expanded AI options, Qi2.2 charging, and digicam upgrades add capabilities over the earlier era, however $899 is now the minimal value for Google’s latest flagship Pixel within the U.S. Doubling base storage helps offset the rise, however organizations shopping for at scale will nonetheless face a better upfront system price.
Learn extra: Organizations protecting older Pixels in service also can evaluation Google’s July update addressing Android 17 boot problems earlier than planning broader system upgrades.
