MUMBAI: Free simply obtained a bit extra versatile. Google TV Freeplay is shifting past the channel-surfing mannequin with a brand new on-demand library, giving viewers the choice to choose a film or present when they need fairly than ready for it to look on a stay channel.
The free, ad-supported service now affords greater than 10,000 films and TV reveals with out requiring a subscription. Google mentioned {the catalogue} consists of titles from studios resembling A24 and Lionsgate, with movies together with Girl Chook and Seventeen Once more, alongside programmes resembling Hell’s Kitchen.
The on-demand providing sits alongside Freeplay’s present stay TV service, successfully giving the platform two methods to look at: tune right into a channel or select one thing from {the catalogue}.
Google has additionally expanded Freeplay’s stay channel line-up to greater than 300 channels, up from greater than 250 in December 2025. The most recent additions span information, sports activities, actuality tv and true crime, with channels together with World of Love Island, Bloomberg TV+, Yahoo! Sports activities Community and The Martha Stewart Channel.
The interface has been redesigned to separate “Dwell TV” from “Free films & reveals”, permitting viewers to change between scheduled programming and on-demand leisure extra simply.
Google mentioned it should proceed refreshing the on-demand catalogue all year long, suggesting the service is being positioned as greater than a group of free linear channels.
The enlargement strengthens Freeplay’s presence within the FAST, or free ad-supported tv, market, the place platforms are more and more combining conventional channel-based viewing with on-demand libraries.
The brand new on-demand function begins rolling out from 12 August, giving Google TV customers one more reason to remain on the platform even when there may be nothing price watching on the stay schedule.
